Stock & Company Details
Ulta Beauty Inc $ULTA
Price:
46,691,331
43M
$19B
52 Week High:
$66.15
10 Day Average Volume:
42,760,466
14.02
50 Day Moving Average:
$156.49
52 Week Low:
$43.74
30 Day Average Volume:
49,506,373
$4.94
2021-02-05
0.95
30 Day Change:
13%
3 Month Change:
-0.32%
Retail Trade
ULTA technical indicators
Latest Ulta Beauty Inc (ULTA) technical indicators as of 2026-07-01: RSI, MACD, moving averages (SMA & EMA), Bollinger Bands, Stochastic, ADX, ATR, CCI, OBV and ROC.
RSI 14:
40.81 4.5%
MACD:
-9.93 4.3%
SMA 50:
$498.65 0.5%
SMA 200:
$560.89 0.1%
EMA 20:
$471.97 0.4%
Bollinger Bands:
488 / 446
Stochastic:
20.02 52.2%
ADX 14:
26.42 0.9%
ATR 14:
15.63 2.0%
CCI 20:
-140.58 13.6%
OBV:
-24.28M 3.0%
ROC 12:
-2.77% 48.1%
Select a strategy to see its performance
Backtested on this stock over recent history.
| Strategy | Trend | Return | Win rate |
|---|---|---|---|
| MACD Momentum Momentum Buy when MACD turns positive (crosses above zero) and RSI confirms momentum above 50; sell when MACD falls back below zero. | – | – | |
| RSI Reversal Mean reversion Buy when RSI falls below 30 (oversold), sell when it climbs above 70 (overbought). | – | – | |
| Volatility Breakout Volatility Buy when price closes above the upper Bollinger Band, sell on reversion to the 20-day average. | – | – | |
| Strong-Trend Pullback Trend + timing In strongly trending stocks (ADX above 25), buy short-term dips (Stochastic below 30) and sell into overbought (above 80). | – | – |
Overview
Ulta Beauty is the largest U.S. beauty retailer and the premier beauty destination for cosmetics, fragrance, skin care products, hair care products and salon services. Since 1990, the Company has brought together all things beauty, all in one place with more than 25,000 products from approximately 500 well-established and emerging beauty brands across all categories and price points, including Ulta Beauty’s own private label. Ulta Beauty also offers a full-service salon in every store featuring hair, skin, brow, and make-up services. Ulta Beauty operates retail stores across 50 states and also distributes its products through its website, which includes a collection of tips, tutorials and social content.
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