Stock & Company Details
Dollar General Corp. $DG
Price:
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221M
$28B
52 Week High:
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10 Day Average Volume:
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17.37
50 Day Moving Average:
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52 Week Low:
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30 Day Average Volume:
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30 Day Change:
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3 Month Change:
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Retail Trade
DG technical indicators
Latest Dollar General Corp. (DG) indicator readings as of 2026-08-28.
DG's 14-day RSI is 50.5, in neutral territory. At $122.89 it is trading 2.0% below its 200-day moving average of $125.43, and above its 50-day average of $121.29. Price sits in the middle of its Bollinger Bands ($118.24 to $128.77). ADX reads 13.2, indicating a range-bound market rather than a trend.
Select a strategy to see its performance
Backtested on this stock over recent history.
| Strategy | Trend | Return | Win rate |
|---|---|---|---|
| MACD Momentum Momentum Buy when MACD turns positive (crosses above zero) and RSI confirms momentum above 50; sell when MACD falls back below zero. | – | – | |
| RSI Reversal Mean reversion Buy when RSI falls below 30 (oversold), sell when it climbs above 70 (overbought). | – | – | |
| Volatility Breakout Volatility Buy when price closes above the upper Bollinger Band, sell on reversion to the 20-day average. | – | – | |
| Strong-Trend Pullback Trend + timing In strongly trending stocks (ADX above 25), buy short-term dips (Stochastic below 30) and sell into overbought (above 80). | – | – |
Overview
With over 19,000 locations, Dollar General's banner is nearly ubiquitous across the rural United States. Dollar General serves as a convenient shopping destination for fill-in store trips, with its value proposition most relevant to consumers in small communities with a dearth of shopping options. The retailer operates a frugal store of about 7,500 square feet and primarily offers an assortment of branded and private-label consumable items (80% of net sales) such as paper and cleaning products, packaged and perishable food, tobacco, and health and beauty items at low prices. Dollar General also offers a limited assortment of seasonal merchandise, home products, and apparel. The firm sells most items at a price point of $10 or lower.
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