Stock & Company Details
Bread Financial Holdings Inc $BFH
Price:
46,691,331
40M
$4.4B
52 Week High:
$66.15
10 Day Average Volume:
42,760,466
6.87
50 Day Moving Average:
$156.49
52 Week Low:
$43.74
30 Day Average Volume:
49,506,373
$4.94
2021-02-05
0.95
30 Day Change:
13%
3 Month Change:
-0.32%
Finance
BFH technical indicators
Latest Bread Financial Holdings Inc (BFH) technical indicators as of 2026-06-30: RSI, MACD, moving averages (SMA & EMA), Bollinger Bands, Stochastic, ADX, ATR, CCI, OBV and ROC.
RSI 14:
79.47 2.1%
MACD:
4.94 1.4%
SMA 50:
$92.27 0.4%
SMA 200:
$75.33 0.3%
EMA 20:
$100.74 0.8%
Bollinger Bands:
112 / 87.42
Stochastic:
93.12 2.3%
ADX 14:
40.21 2.4%
ATR 14:
3.18 2.9%
CCI 20:
111.03 9.4%
OBV:
36.01M 1.8%
ROC 12:
6.61% 48.1%
Select a strategy to see its performance
Backtested on this stock over recent history.
| Strategy | Trend | Return | Win rate |
|---|---|---|---|
| MACD Momentum Momentum Buy when MACD turns positive (crosses above zero) and RSI confirms momentum above 50; sell when MACD falls back below zero. | – | – | |
| RSI Reversal Mean reversion Buy when RSI falls below 30 (oversold), sell when it climbs above 70 (overbought). | – | – | |
| Volatility Breakout Volatility Buy when price closes above the upper Bollinger Band, sell on reversion to the 20-day average. | – | – | |
| Strong-Trend Pullback Trend + timing In strongly trending stocks (ADX above 25), buy short-term dips (Stochastic below 30) and sell into overbought (above 80). | – | – |
Overview
Alliance Data® is a leading provider of data-driven marketing, loyalty and payment solutions serving large, consumer-based industries. The Company creates and deploys customized solutions that measurably change consumer behavior while driving business growth and profitability for some of today's most recognizable brands. Alliance Data helps its partners create and increase customer loyalty across multiple touch points using traditional, digital, mobile and emerging technologies. A FORTUNE 500 and S&P MidCap 400 company headquartered in Columbus, Ohio, Alliance Data consists of businesses that together employ nearly 8,000 associates at 45 locations worldwide.
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